Jingya You

Hi! I am Jingya You, an Assistant Professor of Management and Human Resources at the University of Wisconsin-Madison. My research interests reside at the intersection of strategy and entrepreneurship, with an emphasis on the scaling and scalability of firms as well as technological innovation. Specifically, my dissertation and main research stream focuses on the challenges and implications of firm scaling in the digital economy. My secondary research stream examines firm adaptation to technological disruptions.  

With respect to research methodologies, I am enthusiastic about using a combination of causal inference econometrics and Natural Language Processing (NLP) techniques, complemented by qualitative interviews to gain a deep understanding of the phenomenon I seek to explore.